1Password Hikes Prices in Biggest Jump in Years

1Password just hiked prices—the biggest jump in years. The individual plan moves from nearly $36 a year to $48, and the family option climbs to $72 from $60. The new rates take effect at your next subscription renewal after March 27, the company told users in emails. It’s a sizable lift, but not a trend of annual creeping increases—the kind you see more often with streaming services—and 1Password has been layering in security features while dialing up its protection tools.

In hands-on terms, the timing matters. The price bump lands as 1Password rolls out stronger phishing protections and other security enhancements announced in the past month. That alignment—more features at the same time prices rise—underscores a broader shift in the password-manager category: security is becoming a selling point, not a luxury add-on. 1Password remains highly regarded in independent reviews for its balance of usability and vault security, which helps justify higher spend for power users who juggle multiple devices, shared vaults, and high-stakes credentials.

For everyday buyers, the math is salient. The individual plan—already a practical choice for many—now costs about $48 per year. The family plan, which was $60, sits at $72. The jump is not a cosmetic tweak; it’s the company’s most substantial price movement in several years, even as it leans into more protective features. And while the headline number stings, 1Password isn’t dropping the value proposition by accident: phishing protections and other tools add real, defendable safeguards in an era where credential theft and social-engineering scams are increasingly common.

From a consumer-management perspective, the move tightens the calculus for households and solo users alike. Price-sensitive buyers are likely to hunt for promotions. 1Password historically participates in large sale events—like Black Friday—along with standalone promos that can slice rates by as much as half. For people who can time their renewal to one of these sales, the current hike may still be palatable, especially if they value the platform’s reputation for robust security and a straightforward setup across devices.

Two to four practitioner-level insights emerge for readers weighing the bite of this increase against the need for solid password hygiene. First, pricing power in this niche reflects a market where security quality and user experience matter as much as cost. If you rely on multi-factor protections, whitelisting, and secure note storage, a higher price can be justified by fewer credential breaches and smoother cross-device workflows. Second, the renewal timing matters: if you’re mid-cycle, you’ll experience the new rate at your next renewal after March 27, which reshapes budgeting for the year. Third, the value of added protections compounds over time. A few extra dollars per year in exchange for phishing-resistant features and easier management across platforms can pay off if your risk exposure is high—think frequent remote work, sensitive accounts, or shared family vaults. Fourth, beware the subscription traps. The higher price makes it even more important to review what you’re actually getting—and to watch for discounts that may materialize outside traditional sale windows.

The bottom line: 1Password is not abandoning its premium positioning, but it is testing the balance between price and value at a moment when security features are increasingly a market differentiator. If you prize top-tier security, the hike is a defensible upgrade. If you’re budget-conscious and can wait for a sale, there’s a reasonable path to compatibility with your needs.

Verdict: Buy if you want the strongest security posture and trust 1Password’s ecosystem; wait for a price promotion if you can swing it on a budget; skip if any one of the price tags stretches your monthly security budget beyond your comfort zone.

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1Password plans are getting more expensive soon