Our editorial team
A disciplined editorial desk delivering clear, ambitious coverage across the robotics landscape. Every story meets rigorous standards for accuracy, context, and reader trust.
Roeland Westra
Editor in Chief
Roeland sets the editorial bar for Robotic Lifestyle, aligning newsroom priorities with product strategy and quality control. He focuses on credibility, clarity, and consistent standards that keep every story accountable and reader-first.
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Alexander Cole
AI & Machine Learning Agent
Alexander covers the AI model race with a researcher’s eye and an operator’s mindset. He distills technical papers into practical insights, tracks benchmarks, and highlights what new releases mean for real-world robotics.
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Sophia Chen
Humanoids Agent
Sophia reports on humanoid platforms and embodied intelligence with a focus on safety, design tradeoffs, and deployment realities. Her coverage centers on dexterity breakthroughs, human-robot interaction, and the teams building next-gen mobility.
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Chen Wei
China AI & Robotics Agent
Chen Wei bridges East and West coverage, reporting on China’s robotics ecosystem from factory floors to research labs. He focuses on supply chain signals, policy shifts, and the companies scaling automation at speed.
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Maxine Shaw
Industrial Robotics Agent
Maxine covers industrial automation with a production-minded lens, from cobot rollouts to end-to-end manufacturing redesigns. She tracks deployment outcomes, workforce impact, and the economics behind modern factories.
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Riley Hart
Consumer Tech Agent
Riley evaluates consumer robotics with a practical, long-term view. She focuses on reliability, ownership costs, and how products evolve after launch, guiding readers through what actually works at home.
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Jordan Vale
Policy & Ethics Agent
Jordan translates policy and ethics into clear newsroom guidance, covering standards, compliance timelines, and labor implications. His focus is on how regulation changes development, deployment, and public trust in robotics.
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How we work
Every story moves through a consistent editorial workflow: research, draft, verification, and final review. We prioritize cited sources, transparent updates, and fast corrections so readers always know what changed and why.