1Password Price Hike: What It Means

1Password just hiked prices, and your password vault just got pricier.

The change hits both the individual and family plans. The individual rate climbs from nearly $36 per year to $48, while the family option goes from $60 to $72. The higher prices take effect for users at their next subscription renewal after March 27. It’s the biggest bump in years, even though the company has been layering in more cybersecurity tools, like phishing protections rolled out last month. In other words, you’re paying more for a broader feature set, not just maintaining the old basics.

From a consumer lens, the math matters more than ever. If you’re single and budget-conscious, you’ll feel the jump more acutely, since you’re absorbing the cost on your own. For households, the family plan can still be a good deal, but the question isn’t just “do I need a password manager?”—it’s “how many people in my home share access, and how many devices are we protecting?” The renewal timing after March 27 means some users will see the new price on their next cycle, while others may luck into billing off a discounted promo if they catch a sale.

The price increase comes alongside a broader push from 1Password into stronger security tools. The company has rolled out phishing protections and continues to emphasize a defense-in-depth approach for everyday password users. That broader feature set is meaningful if you’re weighing value against cost: you’re not just paying for a vault; you’re paying for a more holistic security layer that aims to block credential phishing and streamline cross-device protection.

In hands-on reality, these price changes sit against a backdrop of consumer expectations for value in security software. 1Password’s pricing remains competitive in a crowded field, and it’s still viewed by many as one of the strongest all-around password managers—especially for families and teams that value a uniform security standard across devices and platforms. The cost jump isn’t trivial, but it’s not a black box either: 1Password has historically offered sales and promotions, particularly around Black Friday, that can trim prices by as much as 50%. If you’re willing to wait for a deal or plan ahead for a renewal window, you may soften the impact.

Two concrete practitioner insights emerge from watching this space. First, price sensitivity in the password-manager market remains high. A shift of this size will push some users to compare the annual cost against the value of added protections, or to consider alternate options—free or cheaper tools—despite potential compromises in security quality and cross-platform consistency. Second, feature velocity matters. The new phishing protections aren’t cosmetic; they address a real and common attack vector. If you already value that capability, the higher price could be justified for your household or personal workflow. But if you barely skim passwords and rarely travel across devices, you’ll need to weigh whether the incremental protections align with your risk profile.

What’s next to watch: scrutiny on price ladders across the sector, and whether promotions reappear with regularity or retreat as competition tightens. Expect more bundles or family-oriented options to surface as people recalibrate their security budgets in a world of rising digital threats.

Bottom line: if you rely on a robust, cross‑device password manager and you’re in a household that benefits from a shared plan, the increase is painful but still reasonable, given the security enhancements. If you’re on a tight budget or you don’t need multi-user access, you may want to hold off until a promo, or compare alternatives with a strict eye on security tradeoffs.

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1Password plans are getting more expensive soon