ABB Names Strahberger to Lead B&R

Single-source brief: Automationmag.com reports a B&R leadership change, with no new automation deployment announced.

Leadership Change

ABB appointed Christian Strahberger as president of its Machine Automation Division, known as B&R.

Automationmag.com reported the appointment on Sept. 2 from Eggelsberg, Austria.

Strahberger succeeds Florian Schneeberger, who died in an accident in April.

Experience and Focus

Automationmag.com said Strahberger has 25 years in senior leadership roles.

His background includes mechanical engineering, drives, motion control, and power electronics.

He joins B&R from Danfoss. His most recent job was chief technology officer at Semikron Danfoss.

He also led semiconductor manufacturing there.

Earlier, he held senior technology and business roles at Singulus Technologies, Schottel, and Voith.

Strahberger said he wants to turn future technology into market-ready solutions.

ABB said his focus includes productivity, competitiveness, and more sustainable customer operations.

What Plant Teams Can Watch

This is a leadership change, not a new product launch.

No deployment stage was given for a new B&R program.

The supplied evidence gives no product road map or integration plan.

It gives no pricing, throughput, or payback figures.

Plant teams can watch for product plans, support changes, and operating results.

No independent confirmation was included in the supplied evidence.