Apple Preps Five-Product March Blitz

Apple is lining up a five-product wave in a three-day March blitz.

Bloomberg’s Mark Gurman says Apple will unveil at least five products in a tightly choreographed push starting March 2 and running through March 4, with an in-person “Apple Experience” set for New York, London, and Shanghai on the final day. The lineup, according to Gurman, could include a low-cost MacBook, the iPhone 17e, an iPad Air refreshed with the M4 chip, a refreshed MacBook Pro powered by M5 Pro and Max chips, and updated workhorse options like a new Mac Studio and Studio Display. If Apple sticks to this cadence, the March window would look less like a single keynote and more like a mini product fair spread across platforms and continents.

The plan isn’t just about hardware fattening a catalog. Apple’s March blitz would serve as a testing ground for a broader strategy: widen the entry points for flagship experiences while keeping the luxury tier for power users. A cheaper MacBook could broaden Apple’s PC market share ahead of a potential Windows-to-Mac migration wave, while an iPhone 17e would extend the iPhone lineup into a more affordable tier without diluting premium margins. Gurman’s reporting aligns with Apple’s habit of multi-device launches sprinkled through the year rather than relying on a single blockbuster event.

Beyond the hardware slate, the rumor mill touches Apple’s more flamboyant flavor choices. Bloomberg’s Gurman adds color to the rumor mill: Apple is reportedly testing red as the next premium color for its iPhone Pro models. The move would echo Apple’s recent flirtations with flashier hues—Cosmic Orange, frequently nicknamed Hermès orange for its China-market appeal—and the Product Red collaboration in earlier iPhone generations. Purple and brown shades have also circulated as possible variants, but Gurman suggests red is the frontrunner for the next Pro color, with the color experiment seen as a way to sustain momentum in key markets where color can drive impulse buys. This would be a color story layered on top of a hardware blitz, not a standalone reveal.

For practitioners watching the rollouts, several realities matter. First, a three-day, multi-city format raises logistical risk but could pay off by maximizing live awareness and in-person demo traffic in three major markets. Second, the price architecture will be telling: a low-cost MacBook paired with high-end M5 Pro/Max configurations signals a dual-track strategy aimed at both education channels and pro ecosystems, with pricing that must balance supply-chain realities against demand in a post-pandemic PC cycle. Third, the iPhone color gambit, if true, tests how much Apple can lean on cosmetic differentiation to buoy interest without distracting from real silicon and camera improvements. And fourth, if the March show lands with tangible hardware and credible price points, Apple could shorten the interval before preorder starts, putting pressure on competitors to lock in supply and calendar ramp-ups.

What to watch next: the exact product slate, the pricing, and which markets gain early availability. Gurman’s track record suggests a credible lineup, but until Apple confirms, the March blitz remains a forecasting exercise—one that could set the tone for Apple’s hardware cadence through the spring and into the summer.

Sources

Apple is reportedly considering red as the next premium color for its iPhones

Apple's first event of the year will reportedly bring at least five products over a 'three-day blitz'