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AI Kings in the Making: The Race for Dominance in Tech's New Era

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In the high-stakes world of artificial intelligence, a new strategy is emerging among venture capitalists who aim to secure their favored startups a monopoly-like position. This 'kingmaking' approach involves pouring extraordinary funding into select AI ventures, creating market leaders poised for either explosive growth or significant downturns.

Today, the AI landscape is fiercely competitive, with startups vying for dominance across sectors such as enterprise resource planning (ERP) and IT service management. The push for swift and aggressive investment has made 'kingmaking' the latest buzzword in Silicon Valley, promising a rapid allocation of resources to establish claims in the AI market while the potential for exponential growth remains ripe. As competition intensifies, both investors and companies grapple with the implications of this strategy, questioning not only its efficacy but also the reality behind the inflated valuations that accompany it.

What is Kingmaking?

The term 'kingmaking' has gained renewed significance in our fast-paced tech era, where venture capitalists make decisive moves to elevate their preferred startups. This concept revolves around investing large sums in initial funding rounds to create an illusion of market leadership. According to Jeremy Kaufmann, a partner at Scale Venture Partners, this strategy is not new, but it has recently gained traction in early investment phases, promoting startups before traditional metrics like robust annual recurring revenue (ARR) can characterize their businesses. Kaufmann observes, "Venture capitalists have always evaluated a set of competitors and then made a bet on who they think the winner is going to be in a category."

Through strategic funding, startups can shape the narrative around emerging technologies, directing customer perception and adoption in their favor. For instance, the AI ERP startup DualEntry secured an impressive $90 million Series A from top-tier firms, valuing the nascent company at $415 million despite modest revenue figures of around $400,000, according to critics within the investment community.

Fast Money and Valuation Discrepancies

The kingmaking practice often leads to an inflated perception of a startup’s worth, evident in exaggerated early-stage valuations. Investors seem willing to overlook modest revenue numbers, banking on the emergence of a market leader propelled by significant financial backing. DualEntry exemplifies this trend, as its competitors, Rillet and Campfire, raised substantial funding shortly after, highlighting a pattern of capital influx in the AI ERP sector.

According to Jaya Gupta, a partner at Foundation Capital, funding rounds have become almost instantaneous, stating, "Series Bs happen 27-60 days after Series As regularly." Gupta outlines a trend where rapid financing breeds unchecked expectations-especially as many AI startups signal growth without guarantees in subsequent rounds. While some companies thrive between funding rounds, others struggle to achieve even single-digit millions in ARR, prompting industry insiders to question the sustainability of these growth trajectories.

The Market Implications of Kingmaking

Market psychology and consumer confidence play crucial roles in defining perceived value within the tech space. When a startup secures substantial funding, enterprise clients view it as a more stable option, enabling well-funded companies to monopolize the market through trust.

Legal AI startup Harvey illustrates this point as it competes with numerous firms for market share. Investors argue that well-funded players are more likely to secure enterprise contracts. Harvey’s robust funding has positioned it as a trustworthy choice, attracting significant clients.

Failure Rates and the Reality Check

Despite aggressive venture capital strategies promising lucrative returns, numerous precedents caution against embracing kingmaking without due diligence. High-profile failures like Convoy and Bird showcase how inflated valuations can lead investors to misstep. Large funding does not guarantee success; instead, it can lead a startup to collapse under the weight of unrealistic expectations.

As Laura, a venture analyst at a leading tech fund, observes, "We need to balance our optimism about these early rounds with a reality check, acknowledging that growth can’t always be predicted or manufactured." This stark reality serves as a reminder for backers to thoroughly vet their choices through due diligence and comparative analysis.

What’s Next for Kingmakers?

Each venture firm must contend with whether the kingmaking approach is sustainable or merely speculative. As time unfolds, we will likely see increased scrutiny of funding allocations and a more cautious stance toward valuations, particularly in the rapidly evolving AI-driven sectors.

In anticipation of market shifts, some VCs are beginning to champion traction-based models, focusing on tangible ARR growth rather than speculative leaps in early investment stages. Jeremy Kaufmann suggests, "A shake-up seems inevitable, but the question remains whether the industry can adapt gracefully or will repeat the mistakes of prior tech booms."

As kingmaking takes root in the AI startup landscape, the trajectory of investments continues to provoke both excitement and concern. Whether this strategy produces future leaders or unravels a wave of disillusionment within the tech industry remains to be seen. In the unfolding narrative of AI development, one reality remains clear: the stakes are nothing short of exhilarating.

  • Accelerating VMware migrations with a factory model approach - Technology Review, 2025-12-03
  • All the biggest news from AWS' big tech show re:Invent 2025 | TechCrunch - TechCrunch, 2025-12-03
Sources & methodology
  1. VCs deploy 'kingmaking' strategy to crown AI winners in their infancy | TechCrunch
    TechCrunch / Source role not classified / Published DEC 03, 2025
  2. Accelerating VMware migrations with a factory model approach
    Technology Review / Source role not classified / Published DEC 03, 2025
  3. All the biggest news from AWS' big tech show re:Invent 2025 | TechCrunch
    TechCrunch / Source role not classified / Published DEC 02, 2025

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